Sales Writing and Sales Conversations: The Conversational, Relational Approach

As a business owner, it’s likely been hammered into you that you have to be aggressive or sleazy to sell your services. But it doesn’t have to be this way. In fact, by focusing on cultivating genuine relationships with your prospects, you’re much more likely to win the sale…when the time is right, of course.Copywriter, consultant, and founder of Las …

From Painful to Profitable: Acing Your Marketing with Power Partners

If you’re not a marketer by trade, cutting through all the noise and trends to figure out a marketing strategy that best promotes your business can be downright painful. However, it doesn’t have to be. With the help of power partners, you can make a profound and intentional impact on your target audience and transform your marketing from painful to …

The Neuroscience Behind Being a Female Leader

As the business playbook has largely been defined by men, many women business owners struggle with feeling like typical approaches to sales, linear career paths, and other aspects of their business don’t align with their values or goals. Part of this misalignment stems from a biological reason, that the male and female brain are built differently. In fact, women have …

Finding Your Platform: How to Create a Targeted Marketing Strategy That Works

When it comes to marketing, many entrepreneurs and small business owners struggle with the expectation that they need to do it all. But by having a presence on every single platform, they’re likely spreading themselves too thin and casting their nets too wide to engage meaningfully with the clients they can serve best. The most successful marketing strategies target a …

What’s Holding You Back

This week on the podcast, I want to share some of the trends I’ve been seeing and how they relate to sales conversations with women-owned, serviced based businesses. Maybe some of these trends have been holding you back from the sales and the impact you want to make. So let’s dive into Straight Talk About Sales.  00:02 Dr. Nadia Brown …