In working with my clients on their lead qualification, I’m often left with the question, “Why don’t we qualify our leads better before jumping on a call with them?” Without having any sort of lead qualification process in place, you’re essentially giving prospects – whether a good fit for your services or not – free reign over your time. Anyone …
As I celebrate birthdays, anniversaries, and other milestone moments at this stage in my life, I often find myself taking the time to look back and reflect. Last week, celebrating The Doyenne Agency’s five-year anniversary since we made the pivot into sales support, I recounted some of the most important lessons learned during this iteration of the agency so far. …
Five years ago at this time, I was working with my advisory council to launch a formal pivot from my former leadership institute into launching a sales agency. That’s right – The Doyenne Agency is turning five! It’s hard to believe it’s been five years since I started the agency, but I’ve also learned, grown, and accomplished so much in …
If you’re like many of my clients, you probably leverage inbound marketing to attract leads and are very familiar with the idea of opt-ins to connect with prospects and begin building relationships. But when was the last time you checked your opt-in strategy and follow-up? Lead qualification starts with your opt-in strategy, so making sure your strategy is up-to-date and …
Continuing the spirit of Women’s History Month, I’ve been seeking out insight and inspiration from some of the most influential women in my life. One of the most thought-provoking conversations I’ve had recently was an interview I did with two of my close friends and professional peers, Nakita Pope and Nikki Taylor of Bella Boss Box. Here are a few …
In the decade since leaving corporate to start my own business, I’ve seen many of the small business owners I work with struggling to find clarity around their business goals and vision. It’s a vicious cycle: because when there’s a lack of clarity, an entrepreneur will throw themselves into all the things, which further muddles their vision and leads to …
