Finding Your Platform: How to Create a Targeted Marketing Strategy That Works

When it comes to marketing, many entrepreneurs and small business owners struggle with the expectation that they need to do it all. But by having a presence on every single platform, they’re likely spreading themselves too thin and casting their nets too wide to engage meaningfully with the clients they can serve best. The most successful marketing strategies target a …

Crisis in Confidence

I’m so excited to share with you that I have a new book coming out in September of this year. It’s been a long time in the making! One of the topics I discuss in the book is what I call a crisis in confidence: that feeling of imposter syndrome as it relates to women in business, sales, and leadership …

Don’t Be DisMAYED

If you’ve been in sales for any amount of time, you’ve probably heard the adage, “In order to get a ‘yes,’ you have to get a lot of “noes.” And it’s true: whether you’re just starting out or well-established and pivoting focus, there’s value in hearing “no” over and over again. By allowing yourself to have the conversations and ask …

Call Me MAYbe

Like all business owners, my business has seen its fair share of changes. When I first started out as an entrepreneur, I was providing training and coaching to women in corporate. Over time, that changed to a sales training model geared toward helping clients achieve a steady flow of income over time. Along with that shift in focus came a …

Spring Cleaning: Time to Clean Up Your Relationships (part 4)

Over the past year or so, I’ve been doing more podcasts and interviews and have been part of some juicy conversations. One of my favorite topics? Relationship-based sales. After all, it’s what I do! I’m often asked what the secret is – and honestly, it’s pretty straightforward. It’s all about creating organic, genuine connections and making sure you’re consistently nurturing …