In the decade since leaving corporate to start my own business, I’ve seen many of the small business owners I work with struggling to find clarity around their business goals and vision. It’s a vicious cycle: because when there’s a lack of clarity, an entrepreneur will throw themselves into all the things, which further muddles their vision and leads to even more confusion. Without a clear objective to work toward, nothing seems to stick, making it easy to give up on ideas – and maybe even the business itself – before they have time to be successful.
Does this sound like something you’ve struggled with? If so, I invite you to pause and take some time to get clear on not just your goals, but also your strategies for getting there. In this episode of Straight Talk About Sales, I provide some tips on how to find clarity and discuss how clarity builds the confidence you need to slay your business objectives – and your sales.
3 Key Takeaways
1. Get Singular. As small business owners, we’re passionate and brimming with ideas. While I understand the urge to take on all the projects (been there – trust me!), you should instead narrow in on one – and only one – goal at a time. Working toward one clear goal ensures that everything you’re taking on is strategic, intentional, and will ultimately get you where you want to be.
2. Set Clear Milestones. Without milestones, your goals are likely to be vague and overwhelming. Split up your goals into quantifiable, bite-sized chunks so you have clear benchmarks for measuring your progress. For example, when I first started the Doyenne Agency, my one goal was to secure six clients before I could move on to something else.
3. Consider Your Clients. One of the biggest areas where my clients struggle to gain clarity is with their sales. Take some time to make sure you’re clear on who your ideal clients are and how you’ll serve them. Sales conversations will be so much easier and so much more successful when you know who your prospect is, what you’re selling them, and what difference your product or service will make in their lives.
Need some help getting clear on your goals? Check out our Sales System Diagnostic, which will help you evaluate your sales processes and find the clarity you need to keep pushing your business forward.