Kelly is excited about her services and making a difference in the lives of those she works with. She often over promises and includes a lot of bonuses in her programs as a way to justify the investment. As a result, she’s beginning to feel overwhelmed and even resentful because the value she provides isn’t in alignment with the investment that she charges. If you relate to Kelly, you likely aren’t fully confident in selling high-ticket programs and services. You believe that simply adding more “stuff” will help others understand the value of the transformation you provide.