Heather is determined to getting clients and generating revenue, but she’s not working with the clients who really light her up. She’s so accommodating that she creates special packages for those who are interested in working with and bases it on what they say their current budget is. As a result, hitting her monthly revenue goals is often hit or miss. If you relate to Heather, you don’t leverage forecasting in your business which often leads to you offering flash sales or special offers on a regular basis, just to make ends meet. You often justify your behavior as not wanting to leave money on the table and are often in search of that one special deal that will finally put an end to your cash flow woes.
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