Could Trust Be the Missing Key?

We often hear that people only buy products or services from those they know, like, and trust. And while trust is so important to building strong relationships with clients and prospects, it’s equally as important when it comes to trusting yourself – a skill I’ve noticed many small business owners struggle with.

As a business owner, trusting yourself allows you to feel more confident and courageous in your sales (and overall business) and empowered to make the smart decisions that will keep pushing your business forward. In this episode of Straight Talk About Sales, I discuss why trusting yourself is so important and some tips for how to get there.

3 Key Takeaways

1. Get Quiet: Audit your sales process from start to finish – including the prospect journey all the way through to delivery of services – to determine where you can streamline or automate. Not only will you save yourself time on unnecessary tasks, but you’ll likely be providing your clients with a better experience, too.

2. Hang On to Your Power: Do you trust what you see in your own business? Or do you have the tendency to rely too heavily on the advice of others? Just because “gurus” or influencers champion certain strategies doesn’t mean they’ll work well for you or your business. Hold on to your power by observing what’s going on around you and making decisions based on your gut instincts.

3. Remember It’s Your Process: Ultimately, your sales process is your own to manage however you’d like, and it can work for your business, regardless of what anyone else is doing. You just have to trust it.

Additional Resources

Clear on your vision for your business, but not sure how to get there? The Doyenne Agency can help you implement what you desire to see! Join us for an upcoming information session by registering at:

Comments 2

  1. Thank you, Dr. Nadia. The three tips you provided are a great segway for me and my business this new year. I especially appreciate it when you stated that we need to have trust in our business, process, and skills. Thank you.

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