Podcasting & Selling Like a Lady: It’s Time to Disrupt Sales

La’Vista Jones, CEO and Founder of 31 Marketplace and host of the podcast BOSS™ Talk takes over my mic and turns the interview on ME for this season finale episode!  Not only is La’Vista a colleague of mine in the marketplace, by supporting my podcast,  she is also my friend who knows me well and wanted to dig into the …

The Crossroad of Your Worthiness and Sales

In my work over the years, I have seen so many women doubt themselves when it comes to the work they are doing, even feeling unworthy of what they are charging and the value they are adding to the marketplace. Some of those that we label the “strongest women we know” are dealing with thoughts of unworthiness and imposter syndrome. …

Sales Writing and Sales Conversations: The Conversational, Relational Approach

As a business owner, it’s likely been hammered into you that you have to be aggressive or sleazy to sell your services. But it doesn’t have to be this way. In fact, by focusing on cultivating genuine relationships with your prospects, you’re much more likely to win the sale…when the time is right, of course.Copywriter, consultant, and founder of Las …

From Painful to Profitable: Acing Your Marketing with Power Partners

If you’re not a marketer by trade, cutting through all the noise and trends to figure out a marketing strategy that best promotes your business can be downright painful. However, it doesn’t have to be. With the help of power partners, you can make a profound and intentional impact on your target audience and transform your marketing from painful to …

The Neuroscience Behind Being a Female Leader

As the business playbook has largely been defined by men, many women business owners struggle with feeling like typical approaches to sales, linear career paths, and other aspects of their business don’t align with their values or goals. Part of this misalignment stems from a biological reason, that the male and female brain are built differently. In fact, women have …