Call Me MAYbe

Like all business owners, my business has seen its fair share of changes. When I first started out as an entrepreneur, I was providing training and coaching to women in corporate. Over time, that changed to a sales training model geared toward helping clients achieve a steady flow of income over time. Along with that shift in focus came a …

Spring Cleaning: Review Your Automations (Part 3)

If you’re like many of my clients, you probably leverage inbound marketing to attract leads and are very familiar with the idea of opt-ins to connect with prospects and begin building relationships. But when was the last time you checked your opt-in strategy and follow-up? Lead qualification starts with your opt-in strategy, so making sure your strategy is up-to-date and …

Power of Clarity

In the decade since leaving corporate to start my own business, I’ve seen many of the small business owners I work with struggling to find clarity around their business goals and vision. It’s a vicious cycle: because when there’s a lack of clarity, an entrepreneur will throw themselves into all the things, which further muddles their vision and leads to …