Like all business owners, my business has seen its fair share of changes. When I first started out as an entrepreneur, I was providing training and coaching to women in corporate. Over time, that changed to a sales training model geared toward helping clients achieve a steady flow of income over time.
Along with that shift in focus came a shift in my client base. While once I was working with women just leaving their corporate careers to start their own businesses, I now work with women business owners who are more established and looking to take their sales to the next level.
If you’ve ever felt like you’re doing all the right things but still not seeing the results you want, it may go back to your ideal client profile. Are you working with the right people? Chances are, if you’ve had any kind of change in how you run your business or the offerings you provide, it’s time to go back and re-evaluate how you’re connecting to your ideal audience and who exactly that ideal audience is.
Three Key Takeaways
1. Who? The first step to identifying your ideal client base is figuring out just who exactly is right for your services. Do your offers speak to the type of clients you’ve been targeting? If the answer is no, think about the needs that would drive someone to seek out your services. Those are the people you should be speaking to.
2. What? Now that you’ve got your ideal client profile down, it’ time to think about what language would resonate with that audience. How do your clients describe the problems or desires they have? Then, connect that language to the solutions you provide, both in your marketing and sales conversations. When potential clients feel like you “just get it,” they’ll be lining up to work with you.
3. Where? You know what to say and who to say it to. Now where do you find the ideal audience? Think about the best channels for connecting with the people who are a great fit for your services so you can build a compelling marketing strategy that speaks to them. Events and Facebook groups can be a great way to address a targeted audience, however it’s important to note they aren’t the only ways to do so.
Need some help narrowing in on your ideal client profile? We can help! Register for our next Tighten Up Your Sales Game event.