Finding Your Platform: How to Create a Targeted Marketing Strategy That Works

When it comes to marketing, many entrepreneurs and small business owners struggle with the expectation that they need to do it all. But by having a presence on every single platform, they’re likely spreading themselves too thin and casting their nets too wide to engage meaningfully with the clients they can serve best. The most successful marketing strategies target a …

What’s Holding You Back

This week on the podcast, I want to share some of the trends I’ve been seeing and how they relate to sales conversations with women-owned, serviced based businesses. Maybe some of these trends have been holding you back from the sales and the impact you want to make. So let’s dive into Straight Talk About Sales.  00:02 Dr. Nadia Brown …

How Do You Qualify Your Leads?

In working with my clients on their lead qualification, I’m often left with the question, “Why don’t we qualify our leads better before jumping on a call with them?” Without having any sort of lead qualification process in place, you’re essentially giving prospects – whether a good fit for your services or not – free reign over your time. Anyone …

Looking Forward to The Next 5 Years

As I celebrate birthdays, anniversaries, and other milestone moments at this stage in my life, I often find myself taking the time to look back and reflect. Last week, celebrating The Doyenne Agency’s five-year anniversary since we made the pivot into sales support, I recounted some of the most important lessons learned during this iteration of the agency so far. …